I’ve spent the last 18 years working in marketing, helping brands turn ideas into clear positioning, strong identities, and products that perform. More than a decade ago, I founded my first agency and went on to build three e-commerce brands myself — experience that still shapes how I work today. I design and build brands, interfaces, and e-commerce systems, create pitch decks that sell ideas, and use AI as a production and acceleration tool where it adds real value. My work is grounded in structure, clarity, and execution — focused on outcomes, not decoration.